




Activating authenticity in business
Hello, World! We’re are Softpunki. We’re a multicultural collective of nice geeks. We help entrepreneurs and makers to develop authentic online presence. Choose us, if you want to take business steps with playfulness and care.
- Branding
- Web Design
- Ecommerce
- Business Foundations
- Sprint
- Mentoring
- Facilitation
- Business Planning
- Prototyping
- Web Design
- Ecommerce
- Elearning
- Branding
- Content Strategy
- Illustration
- Animation
- Video
- Sprint
- Agile
- Lean
- Growth Marketing
- Commercialisation
- Sales Coaching
- Soft Skills Facilitation
- Mentoring
- Digital Skills Training
Is this for you?
Playground for impact projects
If you’re a caring business owner or a curious professional with a desire to contribute to challenges we all face on the planet Earth, you’re in the right place!
Start your gamified journey in impact. We’ll help you to turn your voice into projects that make ripples in our communities, locally and globally.
Times we live in offer plenty of challenges. We turn them into opportunities. Wirth our guidance, you’ll be able to navigate the complexity of grand challenges to solve and pick your leverage point on where you can make an impact.
We promote a more balanced approach to making a change happen, which suits more sensitive humans. We call it a cyclical or rhythmic approach.


Courses
Explore ideas
For starters, move outside your head and play with global goals and impact ideas!

Sprints
Build a brand
Get concrete results - a brand, a website and a growth roadmap for your initiative or a business.

Mentoring
Reflect and review
Nourish your soul and prepare for the next cycle of growth through reflection.
Entrepreneurship is a playground for everyone

claim identity
Claim your authentic identity
For starters, move outside your head and play with global goals and impact ideas!

get online
Trade online through a website
Get concrete results - a brand, a website and a growth roadmap for your business.

grow
Develop your customer base
Empower more people with business skills and creativity through our training.

just start
Become an entrepreneur
For starters, move outside your head and play with global goals and impact ideas!
grow
Activate your business
Get concrete results - a brand, a website and a growth roadmap for your business.

Tracey Lilley Ruta and Malu were a pleasure to work with from the beginning. They have a really good vibe, always engaging and really professional. I felt fully supported throughout the process and Im really happy with the final product. I will definitely work with them in the future and would highly recommend softpunki for web and brand design. sinead kelly I can’t express how much I love my website that I upgraded last year. This was such an important project for me to able to reflect my self health work as authentically as possible not just through words but visually too. A massive thank you to Ruta and Malu who put in so much work, love and attention into this. I highly recommend them them to anyone looking to start or upgrade their website. Jennifer Barton "I cannot recommend Jackie, Ruta, and Malü highly enough for the incredible work they did in creating my website. From the very beginning, they truly listened to my vision and needs, taking the time to understand not just what I wanted aesthetically, but how I work as a therapist. They guided me seamlessly through each stage of the process, making what could have been a daunting task feel effortless. The result is a beautifully branded website that reflects both my personality and my professional approach. I’m so grateful for their expertise, patience, and commitment to bringing my vision to life!" Jennifer, September 2024 Lucy Hyland “This was the first time I’ve worked as part of a Softpunki Design team and it blew all another website development experiences out of the water. I really felt held by the team with Ruta as developer and Malu as designer. So much of the process was about pooling our ideas, sharing our insights and fuelling our creativity so that we could design a website that really stood out. Well the proof is in the pudding! I have so many complements about how stunning and easy to navigate my website is. What’s most important is that is shares my message straight away, grabbing my key customers and developing new relationships.Thanks Ruta and Malu for everything.” Brian Murphy "I worked with Ruta when completed my Trading Online Voucher project in 2021. This was a very rewarding but often challenging project and throughout I felt very lucky that I was being guided and supported by Ruta. Ruta connected with me as a client and as a person. She really showed an interest in how specifically I worked best and the unique message I had to bring to the world through my website and my work. This made working with Ruta fun and easy. I always felt comfortable sharing ideas with her. Building my website and Online course in collaboration with Ruta was a great experience. Ruta is professional, creative and supportive. She takes action decisively and helps to make the process of building a website seemless. She went the extra mile to support me in my project. I really appreciate all the help that I received from Ruta and am now very proud of my website. It is more vibrant, colourful, professional looking and most importantly it represents the message I wish to share with others. Thank you, Brian" Freya Sherlock I would totally and wholeheartedly recommend Ruta and her website design and business support service Kokono. Ruta brings so much to the table, both in terms of technical and business skills and in terms of who she is and how she engages with clients. What I particularly appreciate about Ruta is that she is super at translating my blah (written or verbal) and she’ll extract the essence of what I’m trying to communicate and convert it beautifully into the design, content and layout. Having had two experiences of working with other website developers, neither of whom exercised much interpretative skill, imagination or creativity (so the onus was really on me to lead every step creatively but this really isn’t my forte so it became a case of the blind leading the blind), working with Ruta has in contrast has been a sheer delight every step of the way. She’s extraordinarily efficient, reliable and productive (which has been both refreshing and inspiring!) She has a real ‘start-up’ mentality which helps get the creative juices going and prevented me from getting stuck or bogged down in details and decisions etc. Furthermore, she has an ideal balance of listening really well and being accommodating, flexible and patient on the one hand but equally has great leadership, assertive creative direction and will make executive and tuned-in decisions whenever it’s called for. She was also skilful in playing to my strengths whilst really encouraging me in the areas that I lacked confidence (like creating my first mini course). Ruta is both an experienced entrepreneur and an excellent teacher, so she is particularly well-suited to those embarking on a new start-up who would benefit from guidance and coaching in business skills as well as creating their website. I felt that I was totally on her radar throughout the project and that she had the project’s progress completely held. As a person to work with I literally couldn’t sing her praises highly enough. My last two website experiences were varying degrees of painful and unsatisfying but with Ruta I have actually genuinely enjoyed the whole experience and at last I feel really happy with my website and all that we created together. Freya Sherlock, West Cork, Ireland Joanna Ryan-Purcell Ruta is such a kind, patient and understanding person. I felt like I could tell her all of my crazy ideas without any judgement from her, in fact she embraced them! Ruta then was able to guide me and direct me based on my passions and interests. She is very creative and open minded which is not always easy to find in the business world! I would recommend Ruta to everyone, I think she is fantastic and her knowledge and guidance is top of the range! Wild Wool Way Ruta from KOKONO was a pleasure to work with, very diligent, friendly and created a wonderful website for my business. She also completed online website training and broke it down into simple blocks for me, so I can easily update my own website. Her training videos are excellent, short and to the point, a great back up for me. I would highly recommend KOKONO and look forward to working with her again in the future.